First of all – let’s get some terminology straight. It’s not Google “local” anymore, and its not really Google “Maps” either. The correct name for that mappy section on the Google page is Google PLACES. Ok, I know its confusing, but if you want to sound “with it” and relevant you have to use the [...]
Sometimes business owners are at a loss for ideas on how to promote their brand on social media. Facebook can be a typical example. It’s one thing to actually have a Facebook page, but if that page isn’t promoted it won’t do you any good. Here are 7 things that a business can do to [...]
What does your business look like if you do a search for it or your name on Google? Do you like what people are saying about you? Even the best businesses tick people off sometimes. Everybody has a bad day, things slip through the cracks, people get overlooked and feelings get hurt. The best customer service [...]
More good news for Facebook CEO Mark Zuckerberg and not-so-great news for purveyors of traditional media: 81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content, according to a report from L2 Think Tank. The report, based on a survey of 535 “high-achieving and high-earning” [...]
Is using the superlative form as a marketing claim really such a good idea? Certainly, it’s not a new one. In fact, in the annals of advertising, saying you’re the best (or an equivalent form, such as “We’re No. 1”) is among the oldest brags going. And why not? It’s quick, bold, easy to understand, [...]
Jim Sterne of Social Media Metrics writes “Success in social media is not found in how many people got your message; it’s found in how many people thought your message was remarkable – literally. How many people were intrigued enough by the point you were making to comment on it and pass it along to [...]
Google is the 30 second PR and background checker! Yet, evaluate carefully whatever you find on the web since anyone can Create pages Exchange ideas Copy, falsify, or omit information intentionally or accidentally Many people publish pages to get you to buy something or accept a point of view. Google makes no effort to discover [...]
It is not to late to get in. Not by a long shot. Get started now. Social media is so important, the thing is, you should know how to do it right! Here are some tips to consider: Marketing is Changing Marketers today are caught up in a jumble of buzzwords that mean very little. It’s a [...]
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